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2019 | OriginalPaper | Chapter

19. Introduction: Outsourcing Versus Integration, a Key Trade-Off for Wine Companies?

Author : Georges Giraud

Published in: The Palgrave Handbook of Wine Industry Economics

Publisher: Springer International Publishing

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Abstract

While outsourcing is considered to be a basic principle of good management for modern companies, it is sparsely applied in the wine industry with respect to the core stage of winemaking, although it is likely to be used for peripheral activities. Given that the majority of wine estates are not loss-producing, the goal of this chapter is to study whether outsourcing or vertical integration of the wine companies is a factor of growth and profitability.

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previous chapter Diversity and a Shifting Power Balance: Negociants and Winegrowers in Bordeaux
next chapter To Make or to Buy? A Managerial Trade-Off of Winemaking Process in the Burgundy Vineyards
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Metadata
Title
Introduction: Outsourcing Versus Integration, a Key Trade-Off for Wine Companies?
Author
Georges Giraud
Copyright Year
2019
Publisher
Springer International Publishing
Book
The Palgrave Handbook of Wine Industry Economics

Print ISBN: 978-3-319-98632-6

Electronic ISBN: 978-3-319-98633-3

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-98633-3_19