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Name any field that’s full of complex, intractable problems and that has gobs of data, and you’ll find a field that is actively looking to incorporate artificial intelligence (AI). There are direct consumer applications of AI, from virtual assistants like Alexa and Siri to the algorithms powering Facebook and Twitter’s timelines, to the recommendations that shape our media consumption habits on Netflix and Spotify. MIT is investing over a billion dollars to reshape its academic program to “create a new college that combines AI, machine learning, and data science with other academic disciplines.” The college started September 2019 and will expand into an entirely new space in 2022. Even in areas where you’d not expect to find a whiff of AI, it emerges: in the advertising campaign to its new fragrance called Y, Yves Saint Laurent showcased a model who is a Stanford University graduate and a researcher in machine vision. The commercial showcases AI as hip and cool—even displaying lines of Python code, as well as striking good looks to sell a fragrance line. AI has truly achieved mainstream appeal in a manner not seen before. AI is no longer associated with geeks and nerds. AI now sells product.
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Knight, Will (2018). “MIT has just announced a $1 billion plan to build a new college for AI.” MIT Technology Review. Last updated October 15, 2018. Last accessed June 2, 2020. www.technologyreview.com/f/612293/mit-has-just-announced-a-1-billion-plan-to-create-a-new-college-for-ai/.
James, Vincent (2017). “AI is so hot right now researchers are posing for Yves Saint Laurent.” The VERGE. Last updated August 31, 2017. Last accessed August 12, 2019. www.theverge.com/tldr/2017/8/31/16234342/ai-so-hot-right-now-ysl-alexandre-robicquet.
Strickland, Eliza (2019). “How IBM Watson Overpromised and Underdelivered on AI Health Care.” IEEE Spectrum. Last updated April 2, 2019. Last accessed June 2, 2020. https://spectrum.ieee.org/biomedical/diagnostics/how-ibm-watson-overpromised-and-underdelivered-on-ai-health-care.
Goldgar, Anne (2008). Tulipmania: money, honor, and knowledge in the Dutch Golden Age. University of Chicago Press.
Press, Gil. “Artificial Intelligence (AI) Defined.” Forbes. Published August 27, 2017. Accessed June 2, 2020. www.forbes.com/sites/gilpress/2017/08/27/artificial-intelligence-ai-defined/#44ac4d9f7661.
NNgroup. “Don Norman: The term ‘UX’.” YouTube video, 01:49. Posted July 2, 2016. Accessed June 2, 2020. www.youtube.com/watch?v=9BdtGjoIN4E.
Oddly, Ameritech never filed for a trademark for this slogan. Ultimately, a registered trademark was given to User Centric, Inc., a company that was owned by both authors, in 2005.
See www.youtube.com/watch?v=lKUZPR52uCU for one of the commercials. Last accessed June 2, 2020.
Agence France-Presse. “IBM Buys Truven Health Analytics for $2.6 Billion.” IndustryWeek. Last updated February 16, 2016. Accessed June 2, 2020. www.industryweek.com/finance/ibm-buys-truven-health-analytics-26-billion.
Hernandez, Daniela and Ted Greenwald. “IBM has a Watson dilemma.” The Wall Street Journal. Last updated August 11, 2018. Accessed June 2, 2020. www.wsj.com/articles/ibm-bet-billions-that-watson-could-improve-cancer-treatment-it-hasnt-worked-1533961147.
Ramsey, Lydia. “Here’s how often IBM’s Watson agrees with doctors on the best way to treat cancer.” Business Insider India. Last updated June 2, 2017. Accessed June 2, 2020. www.businessinsider.in/Heres-how-often-IBMs-Watson-agrees-with-doctors-on-the-best-way-to-treat-cancer/articleshow/58965531.cms.
Tsukayama, Hayley. “Apple’s Siri shows she’s only a beta.” The Washington Post. Last updated November 4, 2011. Accessed June 2, 2020. www.washingtonpost.com/business/technology/apples-siri-shows-shes-only-a-beta/2011/11/04/gIQA6wdzlM_story.html?
Kinsella, Brett. “How Siri Got Off Track – The Information.” Last updated March 14, 2018. Accessed August 14, 2019. https://voicebot.ai/2018/03/14/siri-got-off-track-information/.
Bhalla, Jag. “Kahneman’s Mind-Clarifying Strangers: System 1 & System 2.” Big Think. Last updated March 7, 2014. Accessed June 2, 2020. https://bigthink.com/errors-we-live-by/kahnemans-mind-clarifying-biases.
“Affect heuristic.” Behavioral Economics. Accessed June 2, 2020. www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/affect-heuristic/.
A “minimum viable product” (MVP) is one that has only the necessary features to deliver value to users and capture market share; frequently, it is also used to learn from the market how to grow and improve the product.
Kim, Eugene. “The inside story of how Amazon created Echo, the next billion-dollar business no one saw coming.” Business Insider Australia. Last updated April 2, 2016. Accessed June 2, 2020. www.businessinsider.com.au/the-inside-story-of-how-amazon-created-echo-2016-4.
Gibson, James J. “The Theory of Affordances.” Semantic Scholar. Accessed June 2, 2020. From The Ecological Approach to Visual Perception. Houghton Mifflin (Boston): 1979. https://pdfs.semanticscholar.org/eab2/b1523b942ca7ae44e7495c496bc87628f9e1.pdf.
Sung, Morgan. “The only good thing left on Facebook is private meme groups.” Mashable. Last updated August 9, 2018. Accessed June 2, 2020. https://mashable.com/article/weird-facebook-specific-meme-groups/.
Gibbs, Samuel (2018). “Is Alexa always listening? New study examines accidental triggers of digital assistants.” The Guardian. Last updated March 5, 2018. Accessed June 2, 2020. www.theguardian.com/technology/2018/mar/05/apple-park-workers-hurt-glass-walls-norman-foster-steve-jobs.
Norman, Don and Tognazzini, Bruce. “How Apple Is Giving Design A Bad Name.” Fast Company. Last updated November 10, 2015. Accessed June 2, 2020. www.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name.
Bhalla, Jag. “Inheriting Second Natures.” Scientific American. Last updated April 25, 2013. Accessed June 2, 2020. https://blogs.scientificamerican.com/guest-blog/inheriting-second-natures/.
- Introduction to AI and UX
Robert M. Schumacher Jr.
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