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Published in:
2014 | OriginalPaper | Chapter
1. Introduction to Business Research
Authors : S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Published in: Business Research Methods
Publisher: Springer International Publishing
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Abstract
In the present fast track business environment marked by cut-throat competition, many organizations rely on business research to gain a competitive advantage and greater market share. A good research study helps organizations to understand processes, products, customers, markets and competition, to develop policies, strategies and tactics that are most likely to succeed.