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Published in:
2018 | OriginalPaper | Chapter
1. Introduction: What Is Business Architecture and Why Do We Need It Now?
Author : Young Won Park
Published in: Business Architecture Strategy and Platform-Based Ecosystems
Publisher: Springer Singapore
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Abstract
In this chapter, we begin with the motivating question of the entire book: Why do certain businesses face increasing isolation in an interconnected world? By raising a common problem in firms, namely the imbalance between agility in relation to customer needs and cultivating one’s technological capabilities, we set the stage for the unfolding of our analysis. We conclude this chapter by claiming that business architecture strategy can help firms struggling with the above problem to capture the value that they have created until now.