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Published in:
2022 | OriginalPaper | Chapter
1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health
Author : Mojca Ramšak
Published in: Social Impact of Wine Marketing
Publisher: Springer International Publishing
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Abstract
The introduction explains the book’s goals as well as a broad red threat. It describes the scope and circumstances of digitalization in the wine industry, which has spread to include wine production and marketing through the use of modern technologies and robotics. Because drinking culture, alcohol regulation, and alcohol preventative and curative health initiatives are all linked and complex, it emphasizes alcohol consumption patterns and their relationship to culture. The introduction also explains why the book relies on so many various sources and how they are combined to provide a comprehensive picture of wine marketing’s social impact, along with the challenges of digital technology and legal regulation.