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Published in:
2019 | OriginalPaper | Chapter
1. Introduction
Author : Stuart Hanson
Published in: Screening the World
Publisher: Springer International Publishing
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Abstract
Drawing on a wide range of source material and evidence, Hanson sets out to examine the development of the multiplex cinema from its beginnings in the USA in the early 1960s to its expansion overseas from the mid-1980s across Europe and into parts of Asia-Pacific, including Australia. As well as a consideration of US overseas expansion on the part of exhibitors, Hanson considers the hegemony of the multiplex as a cultural and business form, arguing for the significance of the multiplex cinema as a phenomenon that has transcended national boundaries, and which has become the predominant venue for film viewing globally. Finally, he argues that in many countries, indigenous exhibition companies have adopted the multiplex template and adapted them to their own domestic markets.