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Published in:
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2019 | OriginalPaper | Chapter

1. Introduction

Authors : René Michel, Igor Schnakenburg, Tobias von Martens

Published in: Targeting Uplift

Publisher: Springer International Publishing

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Abstract

This chapter introduces uplift modeling at a generic level. The problem statement proposes various use cases where treatments are applied in order to change the behavior of observations, such as customers, patients, or machines. If the impact of treatments is ignored while predicting the behavior, (financial) resources may not be allocated effectively. The chapter continues to mention major contributions to uplift modeling that indicate that the topic is considered as relevant by researchers and practitioners. Finally, the structure of the book is clarified.

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next chapter The Traditional Approach: Gross Scoring
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Metadata
Title
Introduction
Authors
René Michel
Igor Schnakenburg
Tobias von Martens
Copyright Year
2019
Book
Targeting Uplift

Print ISBN: 978-3-030-22624-4

Electronic ISBN: 978-3-030-22625-1

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-22625-1_1