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2020 | OriginalPaper | Chapter

1. Introduction

Author : David Hobson Myers

Published in: Sustainability in Business

Publisher: Springer International Publishing

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Abstract

The introductory chapter lays out the case for the approach to sustainability in a financial economics framework. Discussion of different definitions of sustainability frames how those definitions affect the approach researchers, students, and business people take in determining their decision making. The contrast between traditional finance, Friedman’s “Maximize Shareholder Wealth,” and sustainability’s double or triple bottom lines (environmental, social, and governance or profit, people, and planet) are laid out as the foundation for those discussions.

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next chapter Economic Models
Literature
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Metadata
Title
Introduction
Author
David Hobson Myers
Copyright Year
2020
Book
Sustainability in Business

Print ISBN: 978-3-319-96603-8

Electronic ISBN: 978-3-319-96604-5

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-319-96604-5_1