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2020 | OriginalPaper | Chapter

5. Introduction

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

The structure of a business model is particularly dependent on the contributing partial models. The connections between the partial models and relevant actors thereby shape every company’s unique business model. In order to be able to use business models as an integrated management tool, it is essential to develop an understanding of its structure.

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Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
Literature
go back to reference Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529–555.CrossRef Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529–555.CrossRef
go back to reference Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler. Wirtz, B. W. (2010a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (1st ed.). Wiesbaden: Gabler.
go back to reference Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef Wirtz, B. W. (2018a). Business model management: Design – Instrumente – Erfolgsfaktoren von Geschäftsmodellen (4th ed.). Wiesbaden: Springer Gabler.CrossRef
go back to reference Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef Wirtz, B. W. (2019a). Digital business models: Concepts, models, and the alphabet case study. Progress in IS. Cham: Springer.CrossRef
Metadata
Title
Introduction
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-48017-2_5