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Published in:
2010 | OriginalPaper | Chapter
1. Introduction
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Abstract
Against a backdrop of globalisation, mergers, mounting competition and accelerating innovation cycles, organisations are forced to review and adjust their business models more frequently than ever before. Organisations need their IT solutions to implement these altered business requirements – simply, quickly and affordably. So, right in line with the morale of Friedman’s story, IT has to be made ready for the next big run.