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Published in:
2013 | OriginalPaper | Chapter
1. Introduction
Authors : Sandra Diehl, Matthias Karmasin
Published in: Media and Convergence Management
Publisher: Springer Berlin Heidelberg
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Abstract
Convergence, derived from the Latin word convergare, is a word that has gained an enormous amount of attention within the last years. It is used to describe the merging of formerly distinct functions, markets and fields of application, further changing the way companies operate as well as how consumers perceive and process (media) content. Four aggregation levels of convergence can be distinguished (Wirtz2011: 52).