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Published in:
2015 | OriginalPaper | Chapter
Introduction
Authors : Daniel Hurrle, Julia Postatny
Published in: Social Media for Scientific Institutions
Publisher: Springer Fachmedien Wiesbaden
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Technological innovations constantly provide new research opportunities to all kinds of disciplines. Since the inception of the Internet, especially with the integration of social media technology into our daily lives, communication patterns began to change. Particularly over the last decade, social media has not only reshaped our communication, but also the way we are connected to one another as well as our thinking about relationships. The boundaries between the online communities and the real-world are rapidly stretching if not completely fading (Davis III et al., 2012, p. 3).