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2005 | OriginalPaper | Chapter

Introduction

Author : Arlo. Kristjan O. Brady

Published in: The Sustainability Effect

Publisher: Palgrave Macmillan UK

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This book is the result of several years’ research that was conducted at Judge Business School, University of Cambridge, between 2000 and 2004. It reflects the findings of a Global Fortune 500 CEO survey, but it also reflects the findings of a literature and practice survey and many of my experiences gained while consulting on sustainability issues for a number of prominent multinational corporations (MNCs).

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