2016 | OriginalPaper | Chapter
Introduction
Authors : Hubert Gatignon, David Gotteland, Christophe Haon
Published in: Making Innovation Last: Volume 1
Publisher: Palgrave Macmillan UK
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Innovate or die. No one today would disagree that firms that are seeking growth cannot realize that growth without creating new products or services; in short, they must innovate. Indeed, political economists and especially developmental economists do not question the role of innovation in the creation of wealth in both developing and industrialized economies.