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NET-EXPO: A Gephi Plugin Towards Social Network Analysis of Network Exposure for Unipartite and Bipartite Graphs Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Investigating the Usage Patterns and the Implications of Young Adults’ Social Media Usage in South Africa

Authors : Shanay Paideya, Adheesh Budree, Shivani Arora

Published in: HCI International 2019 - Posters

Publisher: Springer International Publishing

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Abstract

Social media has rapidly grown and become a prominent and integral part of our daily lives. Social media usage has various effects on users. The purpose of this research is to provide an insight on the current social media usage patterns of young adults in South Africa and to explore the implications of social media usage on social interactions. A survey was conducted and the data gathered from 103 participants was analysed. The usage pattern analysis found that most users are followers rather than posters. The following factors were found through exploratory factor analysis: social media dependency, social interaction impact and false self-comparison/impress. It was found that social media usage affects face-to-face conversations and therefore affects the quality of relationships. It was also found that these factors are linked to social norms.

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Metadata
Title
Investigating the Usage Patterns and the Implications of Young Adults’ Social Media Usage in South Africa
Authors
Shanay Paideya
Adheesh Budree
Shivani Arora
Copyright Year
2019
Book
HCI International 2019 - Posters

Print ISBN: 978-3-030-23524-6

Electronic ISBN: 978-3-030-23525-3

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-23525-3_7