20. Investigation of the Redesigning Process of the Development Identity of a Local Government Regional Unit (City): A Case Study of Kozani Regional Unit in Greece

This paper investigates the redesigning process of the development identity of a Local Government Regional Unit (City), a case study of Kozani City, Greece. This paper considers Kozani as a potential competitive tourist, investment, and cultural heritage destination that can contribute greatly to place and regional development once redesigned to meet the local and international customer needs. This study utilized data collected from 50 residents of Kozani city who were majorly local authorities to understand the process of city redesigning, the importance of such redesign, and the challenges involved in the process. The study established that a successful city redesigning process encompasses three phases: having a better understanding of the Community, appreciating the city’s identity, and implementing the principles of city redesign. Factors such as proper strategic planning processes, availability of resources, and strategic leadership are also essential for a successful city redesigning process, which further helps achieve city redesigning objectives.