Investor’s Perception Towards Mutual Fund Investing on the Rise of Digitalization in Indian Mutual Fund Industry

Technological advancement has been playing an essential role in the development of any sector. Even mutual fund industries are more exposed to the advent in the field of financial technology. Advancement in the FinTech arena has been witnessed in every aspect of the mutual fund industry. Asset Management Companies (AMC’s) are started using robotics to increase their efficiency of fund management and ease their transaction processing or customer servicing. Investors can access the information online, track or redeem their investment any time of the day. Unified Payments Interface (UPI) and Electronic Clearing Services (ECS) are the online modes of payment facilities adopted by most fund houses. Association of Mutual Fund India (AMFI) has been consistently deploying considerable efforts to ensure that every investor has sufficient information to make informed decisions. Even the Know Your Customers (KYC) process has been completed online and more superficial than earlier days. In this paper, an effort has been made to understand the importance of Mutual Fund investments, the awareness among different investors about the mutual fund, the impact of Digitalization on mutual fund investment, and the information availability to every investor related to the mutual funds.