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Published in:
2020 | OriginalPaper | Chapter
12. IoT Applications in Retail
Author : Nirnay Bansal
Published in: Designing Internet of Things Solutions with Microsoft Azure
Publisher: Apress
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Abstract
IoT makes conventional devices and machines smart by allowing them to transmit data over the Internet, enabling the system and other IoT-enabled things to connect with each other and serve a meaningful purpose. Similarly, IoT makes traditional businesses smart, too. Holistically, we are moving toward technology solutions that can improve the quality of our lives and retail shopping does comes under that umbrella. A growing expectation of retail customers requires stores to deliver the best in-store experience to draw them in. Customers don’t want to passively spend their money. In this chapter I discuss how retailers can offer information, personalization, socialization, and experiences to their customers using a more digital experience.