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Media Convergence Meets Deconvergence Read chapter Read first chapter

2017 | OriginalPaper | Chapter

12. Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015

Author : Hilde Van den Bulck

Published in: Media Convergence and Deconvergence

Publisher: Springer International Publishing

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Abstract

This contribution analyzes how the government, regulatory agencies and stakeholders in the media system of the Dutch-speaking part of Belgium employ the “convergence argument” to formulate claims in policymaking processes. To this end, the chapter analyzes three key moments in media restructuring in Flanders between 2010 and 2015: the merger of printing activities of the multimedia groups Corelio and Concentra, the struggle between Flemish broadcasters and operators, and policy discussions regarding the 2016–2020 management contract between public service media VRT and the Flemish government. The Flemish case is indicative of the wider discursive use of the convergence buzzword that helps to push an economic agenda and furthers media policies that are reflective of controlled liberalization, favoring local interests.

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previous chapter Deconstructing the Music Industry Ecosystem
next chapter Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany
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Metadata
Title
Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015
Author
Hilde Van den Bulck
Copyright Year
2017
Book
Media Convergence and Deconvergence

Print ISBN: 978-3-319-51288-4

Electronic ISBN: 978-3-319-51289-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-51289-1_12