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2013 | OriginalPaper | Chapter

Is It Possible To Generate Added Value Through A Higher Environmental Proactivity Orientation? A Practical Analysis of the Spanish Ceramic Industry

Authors : Conrado Carrascosa-López, María-del-Val Segarra-Oña, Ángel Peiró-Signes, Luis Miret-Pastor, Baldomero Segura-García-del-Río

Published in: EcoProduction and Logistics

Publisher: Springer Berlin Heidelberg

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Abstract

Environmental proactivity is actually one of the key aspects considered in the strategic dimension related to corporate social responsibility of companies. The aim of this work is to analyze if it is possible to generate added value through a higher environmental proactivity orientation. The empirical application focuses on the Spanish ceramic industry allocated in Castellón. The objective of the research is to know which aspects determine company’s environmental strategy, which are the barriers and facilitators that enable proactive environmental orientation of the industry studied and to verify what benefits companies can obtain from its application using a qualitative methodology.

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Title: Is It Possible To Generate Added Value Through A Higher Environmental Proactivity Orientation? A Practical Analysis of the Spanish Ceramic Industry
Authors: Conrado Carrascosa-López
María-del-Val Segarra-Oña
Ángel Peiró-Signes
Luis Miret-Pastor
Baldomero Segura-García-del-Río
Publisher: Springer Berlin Heidelberg
Book: EcoProduction and Logistics
Print ISBN: 978-3-642-23552-8

Electronic ISBN: 978-3-642-23553-5

Copyright Year: 2013
DOI: https://doi.org/10.1007/978-3-642-23553-5_4

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