Skip to main content
Top

2019 | OriginalPaper | Chapter

11. Is Luxury Experience Compatible with CSR?

Author : Wided Batat

Published in: The New Luxury Experience

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

In the spirit of many, luxury and sustainable development are especially opposed. Indeed, where sustainable development often advocates sobriety and simplicity, luxury refers rather to the image of abundance and complexity. Yet, the world of luxury is not necessarily antithetical to that of sustainable development. Looking more closely, luxury is also (and perhaps above all) quality products that are timeless, transmittable, and sustainable over time and developed from know-how excellence. In a way, luxury is, therefore, an alternative to the logic of disposable and programmed obsolescence, which is in contrast to the overconsumption that characterizes our societies and their ecological problems. There are bridges between sustainable development and luxury. To produce additional bridges in a more sustainable way, one can draw inspiration from luxury and its ability to create quality products that are resistant and elegant but functional. And luxury can also be enriched with sustainable development ideas to produce better-rationalized costs, secure supplies, and take advantage of the circular economy.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
go back to reference Barnett M (2007) Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Acad Manag Rev 32(3):794–816CrossRef Barnett M (2007) Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Acad Manag Rev 32(3):794–816CrossRef
go back to reference Bowen HR (1953) Social responsibility of the businessman. Harper & Brothers, New York Bowen HR (1953) Social responsibility of the businessman. Harper & Brothers, New York
go back to reference Fombrun CJ (1996) Reputation: Realizing value from the corporate image. Harvard Business School press, Boston Fombrun CJ (1996) Reputation: Realizing value from the corporate image. Harvard Business School press, Boston
go back to reference Fombrun C (1998) Indices of corporate reputation: An analysis of media rankings and social monitor ratings. Corp Reput Rev 1(4):327–340CrossRef Fombrun C (1998) Indices of corporate reputation: An analysis of media rankings and social monitor ratings. Corp Reput Rev 1(4):327–340CrossRef
go back to reference Fombrun CJ (2005) Building corporate reputation through CSR initiatives: Evolving standards. Corp Reput Rev 8(1):7–11CrossRef Fombrun CJ (2005) Building corporate reputation through CSR initiatives: Evolving standards. Corp Reput Rev 8(1):7–11CrossRef
go back to reference Hunt SD, Vitell S (1986) A general theory of marketing ethics. J Macro Mark 6(1):5–16CrossRef Hunt SD, Vitell S (1986) A general theory of marketing ethics. J Macro Mark 6(1):5–16CrossRef
go back to reference Kapferer JN (2008) The new strategic brand management. Kogan Page, London Kapferer JN (2008) The new strategic brand management. Kogan Page, London
go back to reference Kohli AK, Jaworski BJ (1990) Market orientation: The constructs, research propositions and managerial implications. J Mark 54:1–18CrossRef Kohli AK, Jaworski BJ (1990) Market orientation: The constructs, research propositions and managerial implications. J Mark 54:1–18CrossRef
go back to reference Kotler P, Lee N (2005) Best of Breed: When it comes to gaining a market edge while supporting a social cause, corporate social marketing. Soc Mark Q 11(3,4):91–103CrossRef Kotler P, Lee N (2005) Best of Breed: When it comes to gaining a market edge while supporting a social cause, corporate social marketing. Soc Mark Q 11(3,4):91–103CrossRef
go back to reference Kotler P, Levy S (1969) Broadening the concept of marketing. J Mark 33(1):10–15CrossRef Kotler P, Levy S (1969) Broadening the concept of marketing. J Mark 33(1):10–15CrossRef
go back to reference Maignan I, Ferrell OC (2004) Corporate social responsibility and marketing: An integrative framework. J Acad Mark Sci 32(1):19–23CrossRef Maignan I, Ferrell OC (2004) Corporate social responsibility and marketing: An integrative framework. J Acad Mark Sci 32(1):19–23CrossRef
go back to reference Maignan I, Ferrell OC, Ferrell L (2005) A stakeholder model for implementing social responsibility in marketing. Eur J Mark 39(9,10):956–977CrossRef Maignan I, Ferrell OC, Ferrell L (2005) A stakeholder model for implementing social responsibility in marketing. Eur J Mark 39(9,10):956–977CrossRef
go back to reference Narver JC, Slater SF (1990) The effects of market orientation on business profitability. J Mark 54:20–35CrossRef Narver JC, Slater SF (1990) The effects of market orientation on business profitability. J Mark 54:20–35CrossRef
go back to reference Orlitzky M, Schmidt FL, Rynes SL (2003) Corporate social and financial performance: A meta-analysis. Organ Stud 24(3):403–441CrossRef Orlitzky M, Schmidt FL, Rynes SL (2003) Corporate social and financial performance: A meta-analysis. Organ Stud 24(3):403–441CrossRef
go back to reference Rindova VP (1997) Part VII: Managing reputation: Pursuing everyday excellence: The image cascade and the formation of corporate reputations. Corp Reput Rev 1(2):188–194CrossRef Rindova VP (1997) Part VII: Managing reputation: Pursuing everyday excellence: The image cascade and the formation of corporate reputations. Corp Reput Rev 1(2):188–194CrossRef
go back to reference Salzmann O, Ionescu-Somers A, Steger U (2005) The business case for corporate sustainability : Literature review and research options. Eur Manag J 23(1):27–36CrossRef Salzmann O, Ionescu-Somers A, Steger U (2005) The business case for corporate sustainability : Literature review and research options. Eur Manag J 23(1):27–36CrossRef
go back to reference Siltaoja ME (2006) Value priorities as combining core factors between CSR and reputation; a qualitative study. J Bus Ethics 68:91–111CrossRef Siltaoja ME (2006) Value priorities as combining core factors between CSR and reputation; a qualitative study. J Bus Ethics 68:91–111CrossRef
go back to reference Smith NG, Drumwright ME, Gentile MC (2010) The new marketing myopia. J Public Policy Mark 29(1):4–11CrossRef Smith NG, Drumwright ME, Gentile MC (2010) The new marketing myopia. J Public Policy Mark 29(1):4–11CrossRef
go back to reference Sobczak A, Berthoin Antal A (2010) Nouvelles perspectives sur l’engagement des parties prenantes: enjeux, acteurs, recherches. Revue Management et Avenir 33:117–126CrossRef Sobczak A, Berthoin Antal A (2010) Nouvelles perspectives sur l’engagement des parties prenantes: enjeux, acteurs, recherches. Revue Management et Avenir 33:117–126CrossRef
go back to reference Varadarajan PR, Menon A (1988) Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. J Mark 52(3):58–74CrossRef Varadarajan PR, Menon A (1988) Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. J Mark 52(3):58–74CrossRef
Metadata
Title
Is Luxury Experience Compatible with CSR?
Author
Wided Batat
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-01671-5_11