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2018 | OriginalPaper | Chapter

It’s Time to Include Suppliers in the Product Innovation Charter (PIC)

Author : Subroto Roy

Published in: Innovation and Supply Chain Management

Publisher: Springer International Publishing

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Abstract

The role of supply chain relationships in innovation is being recognized and researched increasingly in recent times. However, the focal buying firm that is trying to innovate for New Product Development (NPD) does not seem to have specific guidelines on how and when to involve suppliers in innovation. The Product Innovation Charter (PIC) is the mission statement of innovation that can offer guidelines to the managers in the buying organization about how and when to involve suppliers in innovation. The chapter explains the PIC and builds the argument that suppliers need to be explicitly mentioned. Such mention should consider the role and capability of new and existing suppliers for innovation that is radical or incremental, early stage versus later stage NPD while defending the intellectual property of the innovating focal organization. Guidelines for mentioning the supplier in the PIC are offered.

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previous chapter Collaborative New Product Development in SMEs and Large Industrial Firms: Relationships Upstream and Downstream in the Supply Chain

next chapter Mission Impossible: How to Make Early Supplier Involvement Work in New Product Development?

www.StratoServe.com is the author’s blog and website since 2006 and Supply Chain and Innovation are important topics covered in the blog that enjoy popularity with a global audience. Forbes and Harvard Business Review, among others cite www.StratoServe.com. It is inaugural winner of “Most Valuable Blogger Award” by CBS Television, Connecticut, USA. Several references are made in this chapter to content on www.StratoServe.com

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Title: It’s Time to Include Suppliers in the Product Innovation Charter (PIC)
Author: Subroto Roy
Publisher: Springer International Publishing
Book: Innovation and Supply Chain Management
Print ISBN: 978-3-319-74303-5

Electronic ISBN: 978-3-319-74304-2

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-74304-2_6

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