Issue 4/2022
Special Issue: Advanced data analysis techniques with marketing applications
Content (7 Articles)
Open Access
Editorial
“Advanced data analysis techniques with marketing applications”
Friederike Paetz, Winfried J. Steiner, Harald Hruschka
Open Access
Correction
Correction to: Advanced data analysis techniques with marketing applications
Friederike Paetz, Winfried J. Steiner, Harald Hruschka
Open Access
Original Paper
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
Filipe Sengo Furtado, Thomas Reutterer, Nadine Schröder
Open Access
Original Paper
A semiparametric approach to estimating reference price effects in sales response models
Philipp Aschersleben, Winfried J. Steiner
Open Access
Original Paper
Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops
Daniel Baier, Björn Stöcker
Open Access
Original Paper
Beyond the beaten paths of forecasting call center arrivals: on the use of dynamic harmonic regression with predictor variables
Theresa Maria Rausch, Tobias Albrecht, Daniel Baier
Open Access
Original Paper
Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model
Lydia Simon, Jost Adler