Issue 5/2015
Content (4 Articles)
Original Paper
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Carsten Erfgen, Henrik Sattler, Oliver Schnittka
Research Article
Technology and capacity planning for the recycling of lithium-ion electric vehicle batteries in Germany
Claas Hoyer, Karsten Kieckhäfer, Thomas S. Spengler
Original Paper
Individual-level experience and organizational-level absorptive capacity: the special case of international new ventures
Marius Claus Wehner, Christian Schwens, Rüdiger Kabst
Original Paper
A store-oriented approach to determine order packaging quantities in grocery retailing
Michael G. Sternbeck