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4. Kardinalfehler 2: Unklare Vertriebsstrategie

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Kober
Published in
Umsatz kommt von Umsetzen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Keine Top-Fußballmannschaft, kein Flugzeugkapitän, kein Spitzensportler würde an den Start gehen ohne einen vernünftigen Plan, wie er das Ziel erreicht. Im Vertrieb mangelt es jedoch häufig an einer guten Strategie. Dieses Kapitel beschreibt die wichtigsten Punkte einer wirksamen Vertriebsstrategie. Es geht um die Notwendigkeit, das Leitbild des Unternehmens mit den persönlichen Wünschen der Mitarbeiter zu verbinden und um die wichtigsten Ansätze, um aus der grauen Theorie gelebte Praxis werden zu lassen.

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previous chapter Kardinalfehler 1: Fehlende Führung
next chapter Kardinalfehler 3: Zu langsame Entscheidungen
Title
Kardinalfehler 2: Unklare Vertriebsstrategie
Author
Stephan Kober
Copyright Year
2021
Book
Umsatz kommt von Umsetzen

Print ISBN: 978-3-658-35651-4

Electronic ISBN: 978-3-658-35652-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-35652-1_4
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