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Wirtschaftsinformatik & Management

KI auf dem Bauernhof?

  • 01-12-2023
  • Editorial
Published in:
Author
Peter Pagel
Published in
Wirtschaftsinformatik & Management | Issue 6/2023

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Excerpt

Dass IT heute überall anzutreffen ist, lässt sich nicht bestreiten. Dennoch gibt es Bereiche, die von den Allermeisten so gar nicht mit Computern & Co. assoziiert werden. Ganz vorn ist dabei sicherlich die Landwirtschaft. Das hat auch damit zu tun, dass im Marketing für landwirtschaftliche Produkte ein stark romantisiertes Bild dieses Wirtschaftszweigs verbreitet wird. In Wirklichkeit sind landwirtschaftliche Betriebe viel moderner und unterliegen ebenso wie andere Unternehmen den Geboten der Effizienz und Effektivität. …

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next article Interoperabilität im Digital Farming – Status quo und zukünftige Herausforderungen
Title
KI auf dem Bauernhof?
Author
Peter Pagel
Publication date
01-12-2023
Publisher
Springer Fachmedien Wiesbaden
Published in
Wirtschaftsinformatik & Management / Issue 6/2023
Print ISSN: 1867-5905
Electronic ISSN: 1867-5913
DOI
https://doi.org/10.1365/s35764-023-00507-w

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