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2015 | OriginalPaper | Chapter

Knowledge Modeling of On-line Value Management

Authors : Dieter Fensel, Birgit Leiter, Stefan Thaler, Andreas Thalhammer, Anna Fensel, Ioan Toma

Published in: The Semantic Web: ESWC 2012 Satellite Events

Publisher: Springer Berlin Heidelberg

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Abstract

We discuss the challenge of scalable dissemination and communication approaches in a world where the number of channels is growing exponentially. The web, Web 2.0, and semantic channels have provided a multitude of interaction possibilities providing significant potential for yield, brand, and general reputation management. Our goal is to enable smaller organizations to fully exploit this potential. To achieve this, we have developed a new methodology based on distinguishing and explicitly interweaving content and communication as a central means for achieving content reusability, and thereby scalability over various heterogeneous channels.

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Footnotes
5
See also as an excellent presentation on this idea: http://​www.​slideshare.​net/​reduxd/​beyond-the-polar-bear.
 
6
In analogy to style sheets that separate the contents from its presentation.
 
7
We had used a mélange of Dublin Core, FOAF, schema.org, and GoodRelations.
 
9
Write access cannot be provided due to spamming.
 
12
See [21] for more details.
 
15
In case of LOD this can be an R2R mapping rule [4].
 
19
The first one is that is that it will pay back to model the information independent from the multitude of dissemination channels, ensuring reuse over them.
 
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Metadata
Title
Knowledge Modeling of On-line Value Management
Authors
Dieter Fensel
Birgit Leiter
Stefan Thaler
Andreas Thalhammer
Anna Fensel
Ioan Toma
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
DOI
https://doi.org/10.1007/978-3-662-46641-4_18