Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

Kreativität und Medienwandel

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Boenigk
Susanne Ulrich
Published in
Kommunikation und Technik
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Die Entwicklungen im Bereich der Informations- und Kommunikationstechnologien verändern den Dialog zwischen Konsument und Marke. In diesem Beitrag wird der Frage nachgegangen, ob und wenn ja, in welcher Form, die Entwicklungen die Kreativarbeit von Agenturen und Unternehmen beeinflusst. Es wird deutlich, dass die Entwicklung kreativer Ideen auch in Zeiten der Digitalisierung für den Kommunikationserfolg zentral ist. Wesentlich ist die Erweiterung der kreativen Möglichkeiten. Sie führt zu einer veränderten Herangehensweise an kreative Aufgaben, neuen Zusammensetzungen von Kreativteams und zu einer Erweiterung der bestehenden Kreativitätstechniken. Zudem geht der Beitrag darauf ein, dass erfolgreiche Kreativarbeit durch verschiedene Rahmenbedingungen bzw. Kontextfaktoren beeinflusst wird.

Please log in to get access to your license.

Log in Register for free

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 67.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials





 

Secure your knowledge advantage now!

inform now
next chapter Technik der Kommunikation als kulturbedingte Konzeptualisierungs-Traditionen
Title
Kreativität und Medienwandel
Authors
Michael Boenigk
Susanne Ulrich
Copyright Year
2018
Book
Kommunikation und Technik

Print ISBN: 978-3-658-21536-1

Electronic ISBN: 978-3-658-21537-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-21537-8_1