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Published in:
2016 | OriginalPaper | Chapter
3. L’Oréal Case
Author : Eric Wolff
Published in: WCOM (World Class Operations Management)
Publisher: Springer International Publishing
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Abstract
The story started about ten years ago, when the strategy of the group L’Oréal was established for the conquest of a new billion consumer worldwide. Knowing that one billion consumers are what we already reach in sales, this would have meant roughly doubling the production capacity... and that’s where we started from.