4. Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental

In the following essay, the author explores Nutrimental’s experience using the appreciative inquiry model to guide and define its strategies, as well as cement the process of leadership communication with their teams. This experience reveals the key role played by communications in an appreciative approach, resulting in more representation and participation through dialogue in decision-making processes, and the improvement of the organizational climate through direct and open interaction, as well as promoting the value of a participative culture that promotes communication and dialogue. In this case, having well-defined organizational culture aspects played a critical part in making the appreciative approach successful.