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Published in:
2007 | OriginalPaper | Chapter
Leveraging competitive position and distinctive competencies
Published in: The Communicating Company
Publisher: Physica-Verlag HD
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This Chapter completes the series of analyses by focusing on Strand 4 of the interrelations between strategy and communication processes, i.e. leveraging the competitive position and distinctive competencies. In addition to the generic code and descriptor used throughout the study, Table 14 highlights the specific set of research questions guiding both thematic and discourse analyses throughout this Chapter.