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Social Media Analytics with Facebook - The Case of Higher Education Institutions Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Leveraging Social Media for the Fishing Industry: An Exploratory Study

Authors : Azrin Shah Ismail, Haliyana Khalid

Published in: HCI in Business

Publisher: Springer International Publishing

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Abstract

One of the main challenges in the fishing industry today is the art of connecting buyers and sellers effectively so that information about products, price, quantity and location is synchronized. A lack of communication and technology skills has forced fishermen and fishing industry authorities to depend on intermediaries to market their products, leading to higher prices for consumers. This paper explores the potential use of social media to reduce intermediaries in the fishermen market supply chain. It also aims to understand the critical success factors in using social media as a platform to promote the market.

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previous chapter A Study of the Uses of Instant Messaging in the Government Offices
next chapter The Design of IdeaWorks: Applying Social Learning Networks to Support Tertiary Education
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Metadata
Title
Leveraging Social Media for the Fishing Industry: An Exploratory Study
Authors
Azrin Shah Ismail
Haliyana Khalid
Copyright Year
2015
Book
HCI in Business

Print ISBN: 978-3-319-20894-7

Electronic ISBN: 978-3-319-20895-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20895-4_11

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