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2022 | OriginalPaper | Chapter

Looking for Patterns: A Comparative Analysis of Mass Customization Co-design Toolkits for Tangible Versus Intangible Offerings

Authors : Frances Turner, Marie Watts

Published in: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems

Publisher: Springer International Publishing

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Abstract

People are co-designs, unique masterpieces of art and science. Each is tangible, real, and being, as well as intangible, abstract, and feeling. The mass customization (MC) co-design toolkit enables the consumer to convey uniqueness and achieve her ideal offering – be it a good, service, experience or, ultimately, transformation [1]. MC toolkits increase functional, transactional benefits, rendering experiential, relational value, generating tangible and intangible worth for the individual, and leading to loyalty [2]. Ever-evolving contexts of URL and IRL converge, compressing the continuum between virtual and real life, and presenting the MC field with prospects to complement extant work. Via comparative analysis, this paper aims to determine if discernible patterns exist between tangible and intangible MC toolkits. If so, are these patterns palpable, or nuanced structural distinctions? Do they reveal other dimensions of consumer value allowing deeper understanding of key benefits identified by extant MC literature? Findings contribute to theory and practice regarding MC co-design experience value for individual consumers and providers.

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previous chapter Measuring User Experience Related Data of Online Product Configurators

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Title: Looking for Patterns: A Comparative Analysis of Mass Customization Co-design Toolkits for Tangible Versus Intangible Offerings
Authors: Frances Turner
Marie Watts
Publisher: Springer International Publishing
Book: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems
Print ISBN: 978-3-030-90699-3

Electronic ISBN: 978-3-030-90700-6

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-90700-6_97

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