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2015 | OriginalPaper | Chapter

Major Consumer Markets Based on 1980 Census Data

Author : Ernest F. Cooke

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Criteria for defining the boundaries of consumer markets were established in an earlier paper. Since that time several changes have been made in SMSA’s, SCSA’s and NECMA’s and 1980 census data are available. In this paper new rankings of the major consumer markets are established based on the revisions and the new data. Growth rates for these major markets are examined and the size of 1985 major markets are estimated.

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Metadata
Title
Major Consumer Markets Based on 1980 Census Data
Author
Ernest F. Cooke
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_190