6.1 MNC characteristics
A variety of MNC characteristics representing either demographic features or relating to strategy and corporate culture influence MC. The 40 studies on these factors are listed in Table
5.
Table 5
MNC characteristics
Degree of internationalization | 12 | Dong et al. (2008), Epstein and Roy (2007), Fee et al. ( 2011), Gencturk and Aulakh (1995), Hyvönen et al. ( 2008), Kihn (2008, 2010), Mongiello and Harris (2006), Neves and Bugalho ( 2008), O’Connor et al. (2011), Sheu et al. ( 2004) and Yu et al. (2006) |
Strategy | 11 | Al Chen et al. (1997), Al-Husan and James ( 2003), Busco et al. ( 2008), Carr and Tomkins ( 1996), Chang et al. ( 2009), Cools et al. ( 2008), Cools and Slagmulder ( 2009), Cooper and Ezzamel ( 2013), Hoque and Chia ( 2012), Lin (2014) and Seal ( 2001) |
Corporate culture | 10 | Avison and Malaurent ( 2007), Chung et al. (2000), Dossi and Patelli (2010), Fernandez-Revuelta Perez and Robson ( 1999), Hoque and Chia ( 2012), Kihn (2010), Lin (2014), Seal ( 2001), Sheu et al. ( 2004) and Van der Stede (2003) |
Organizational complexity (size, diversification) | 9 | Borkowski (1999), Brenner and Ambos ( 2013), Carr and Tomkins ( 1996), Cooper and Ezzamel ( 2013), Epstein and Roy (2007), Harzing and Sorge (2003), Kihn (2008, 2010) and Neves and Bugalho ( 2008) |
Industry | 6 | Al-Husan and James ( 2003), Harzing and Sorge (2003), Mongiello and Harris (2006), Richards (2000), Taylor ( 1999) and Williams and van Triest (2009) |
Knowledge and skills | 5 | |
A high
degree of internationalization is related to tight control (Dong et al.
2008; Kihn
2010) with a strong emphasis on financial and non-financial output controls (Gencturk and Aulakh
1995; Kihn
2008,
2010). Highly internationalized firms rely on setting goals and evaluating performance (Fee et al.
2011; Kihn
2008; Mongiello and Harris
2006). Increasing geographical dispersion prompts the integration of non-financial controls (Kihn
2008; Mongiello and Harris
2006) and challenges management information systems not least due to the different locations of experts and operations across different time zones (Hyvönen et al.
2008; Sheu et al.
2004). In contrast to Gencturk and Aulakh’s (
1995) finding, that process control appears to be less relevant with increasing internationalization, Yu et al. (
2006) suggest that international experience has a positive effect on process control. Kihn (
2010) supports this by claiming that managers in highly internationalized firms put strong focus on all controls including process control. This deviance may root in the research design: while Gencturk and Aulakh (
1995) studied activities of US MNCs in the early 1990s, Kihn (
2010) and Yu et al. (
2006) published their studies more than 10 years later. Moreover, Yu et al. (
2006) included emerging countries, where establishing rules and procedures provides the basis for MC. This is supported by the argument that, at an early internationalization stage, detailed rules and procedures serve to establish control systems from the home country at subsidiaries (Neves and Bugalho
2008). The strong focus on output controls associated with high internationalization is reported by quantitative studies throughout the whole period. Findings on non-financial and process controls originate mainly from the second half of the 2000s.
MC serves to align business goals (Cooper and Ezzamel
2013) and a subsidiary’s investment decisions (Al Chen et al.
1997; Carr and Tomkins
1996) with global
strategy. Management accounting supports the translation of strategy into specific local performance targets and secures conformity with global rules and procedures (Chang et al.
2009; Cooper and Ezzamel
2013). Local requirements need to be aligned with global strategy, otherwise conflicts between local and global goals with potential negative effects on performance are predetermined (Busco et al.
2008; Cools and Slagmulder
2009; Lin
2014). A new strategic focus impacts the MCS of a firm (Al-Husan and James
2003; Cooper and Ezzamel
2013; Hoque and Chia
2012; Seal
2001) and requires adapting the PMS, as well as reforming the corporate culture through training and communication (Al-Husan and James
2003; Hoque and Chia
2012). The influence of strategy has predominantly been reported in qualitative papers. In the 1990s the influence of corporate strategy on investment decisions was investigated (Al Chen et al.
1997; Carr and Tomkins
1996). Mainly since 2008, effects of strategy and strategic changes on PMS and corporate rules often accompanied by extensive communication have been in the focus (e.g., Cools et al.
2008; Cooper and Ezzamel
2013; Hoque and Chia
2012).
The
corporate culture of the parent company shapes the design of MC (Van der Stede
2003). A parent’s corporate management pattern may induce close monitoring or a decentralized management style, which allows for a certain degree of autonomy to achieve objectives (Lin
2014). Corporate culture influences an MNC’s emphasis on performance measures (Chung et al.
2000; Dossi and Patelli
2010; Kihn
2010) or on strategy implementation to control subsidiaries (Chung et al.
2000; Hoque and Chia
2012; Seal
2001). Organizational culture encourages or hinders the involvement of management and staff in control processes (Fernandez-Revuelta Perez and Robson
1999; Seal
2001) and the implementation of management information systems (Avison and Malaurent
2007; Sheu et al.
2004). Articles investigating the effects of corporate culture on MC appeared after 1999. Recent quantitative studies confirm findings for effects on PMS and on centralization tendencies.
Complexity of MNCs is defined by the size of the organization, its product and geographical diversification (Epstein and Roy
2007). Large MNCs place more emphasis on financial output controls to evaluate performance than small MNCs, which also rely on non-financial controls (Borkowski
1999; Kihn
2008,
2010). Social control is affected by size as well: larger MNCs send more expatriate managers to foreign subsidiaries (Harzing and Sorge
2003). Large and highly diversified MNCs are more likely to implement global environmental standards and central evaluation of environmental performance (Epstein and Roy
2007). Small MNCs rather base control activities on financial planning and on personal control through the owners (Neves and Bugalho
2008). High diversification is suggested to relate to formalized planning processes as a means of communication between headquarters and divisions (Carr and Tomkins
1996) as documented in case studies. Although many studies use size as control variable, remarkably little insights exist on effects of an MNC’s size on MC. It seems safe to say, that large MNCs rely on tight output control to coordinate their subsidiaries. Findings on small MNCs are scarce and can, therefore, not be generalized.
Although most studies in this review focus on manufacturing firms or study mixed samples, some
industry-
specific manifestations of control can be identified. The services industry seems to opt for decentralization, as opposed to manufacturing firms, in order to better react to market-specific requirements (Al-Husan and James
2003; Mongiello and Harris
2006; Williams and van Triest
2009). The automotive industry is more likely to establish a managing director that originates from the parent country, which indicates tight control; local adaptations are few (Harzing and Sorge
2003). Manufacturers of consumer goods enjoy a higher degree of autonomy (Richards
2000; Taylor
1999), are more likely to be run by host country managers and show more local adaptations (Harzing and Sorge
2003). Industry-specific findings are scarce, but consumer-oriented industries like consumer-goods and services seem to be controlled less centralized in order to adapt to local markets. In addition, the protection of knowledge might be less important there.
Cultural and local
knowledge as well as managerial and technological
skills are critical resources to establish control of foreign activities. Understanding a subsidiary’s operations is a precondition for setting and monitoring targets (Giacobbe et al.
2016). Similarly, social control as executed by expatriates requires adequate cultural knowledge of the host country (Paik and Sohn
2004). Besides intercultural knowledge, the expertise of management accountants is an important factor for implementing control systems (Masquefa
2008; Moilanen
2007; Seal
2001). However, insights on knowledge and skills are scarce for MC in a multinational setting and are mainly derived from case studies.
6.2 Environment in the country of origin
The control mechanisms of an MNC are influenced by the environment at the country of origin as documented by 27 studies (see details in Table
6). 20 studies examine the nationality of the headquarters, which, to a certain extent, serves as a proxy variable for culture. The
nationality of an MNC’s headquarters affects the type of control that is exerted which is confirmed by the findings of both, qualitative as well as quantitative studies. For output control, country-of-origin effects are relatively low, as financial measures, in particular profitability, are important for all MNCs regardless of their national background (Chang and Taylor
1999; Chung et al.
2006; Coates et al.
1995).
Table 6
Environment in the country of origin
Nationality and culture | 20 | Al Chen et al. (1997), Al-Husan and James ( 2003), Borkowski (1999), Carr and Tomkins ( 1996), Chang and Taylor (1999), Chang et al. ( 2009), Chow et al. (1999), Chung et al. (2006), Coates et al. ( 1992, 1995), Dossi and Patelli ( 2008, 2010), Du et al. (2013), Harzing and Sorge (2003), Hoffjan et al. ( 2012), Jaussaud and Schaaper (2006), O’Connor et al. (2011), Pudelko and Tenzer (2013), Schaaper et al. ( 2011) and Williams and van Triest (2009) |
Capital market orientation | 4 | Carr and Tomkins ( 1996), Coates et al. ( 1992), Kraus and Lind ( 2010) and Seal ( 2001) |
Information and communication technology | 3 | Finnegan and Ni Longaigh ( 2002), Hyvönen et al. ( 2008) and Williams and van Triest (2009) |
Legal framework | 3 | Cools et al. ( 2008), Cools and Slagmulder ( 2009) and Plesner Rossing ( 2013) |
MC in the UK and US contains certain parallels: A particularly strong emphasis on profit (Coates et al.
1992) and financial short-term measures are used to evaluate the performance of managers (Borkowski
1999; Coates et al.
1995). The financial orientation shown in early studies is confirmed by the more recent results of Chung et al. (
2006). Besides culture, the short-term focus could be supported by strong capital market orientation in Anglo-Saxon countries. Pudelko and Tenzer (
2013) found that US MNCs focus on finance and production to control subsidiaries whereby marketing aspects frequently complement the financial dimension (Coates et al.
1995; Pudelko and Tenzer
2013). While social control of expatriates is of minor relevance (Chang and Taylor
1999; Pudelko and Tenzer
2013), US MNCs stress process control by imposing strict rules and procedures (Chow et al.
1999; Sheu et al.
2004). In addition, US MNCs seem prone to centralization, although they are willing to concede decision rights to their subsidiaries if required (Williams and van Triest
2009). Of 25 articles on MNCs headquartered in the US, nine explicitly describe nationality or national culture as influencing factor. The financial orientation is reflected in a relatively high number of contributions on PMS and incentives (10, 40% of all studies). Eight articles (32%) deal with centralization. The emphasis on social control (8, 32%) is relatively low compared to other regions. Short-term orientation, strong financial focus and lower relevance of social control as reported in early studies is also found in current research. Ten studies investigate MNCs originating from UK, of which five explore the influence of headquarters nationality in comparison to the US, Germany or Japan, and find that UK MNCs place their emphasis also on short-term performance and financial metrics (Borkowski
1999; Carr and Tomkins
1996; Chung et al.
2006; Coates et al.
1992,
1995). Cost reduction is an important target, although innovation is also a priority (Borkowski
1999).
The focus and relative weight of non-financial measures vary between countries. German MNCs rather focus on internal business and customer measures than US and UK companies (Chung et al.
2006). This might indicate the long-term orientation of the former as suggested by Carr and Tomkins (
1996), who found that German MNCs stress long-term orientation in investment decisions. German MNCs, moreover, include marketing aspects (Coates et al.
1995) as well as product and technological innovation measures when evaluating the performance of their subsidiaries (Borkowski
1999). Although still important, the weight attributed to financial measures is lower than in other regions (Borkowski
1999; Chung et al.
2006). Expatriates play a minor role for controlling foreign subsidiaries compared to Japanese MNCs (Pudelko and Tenzer
2013). Eleven studies investigate MNCs headquartered in Germany, six with explicit focus on nationality or culture. Basic characteristics of German MNCs appear stable over time.
Eleven studies deal with Finnish MNCs; none of them with focus on nationality of headquarters, though. There seems to be considerable interest in the application of financial and non-financial measures (7 studies) in this region. Control priorities in MNCs compared to other countries of origin are missing. French MNCs were subject of seven studies, of which only two explicitly address headquarters nationality. French MNCs tend to be centralized and rely on process controls (Schaaper et al.
2011). Al-Husan and James (
2003) found diverse manifestations of centralization in Jordanian subsidiaries of two French MNCs, indicating a strong influence of corporate culture or other context factors. Budgets seem less important than in German corporations (Hoffjan et al.
2012). While former case studies indicate, that French MNCs use expatriates to control their foreign operations (Al-Husan and James
2003; Avison and Malaurent
2007), Schaaper et al. (
2011) found that in recent years, the employment of expatriate managers has been replaced by training local staff mainly for cost reasons. Despite the common economic space and geographical proximity, MC in European MNCs is not homogenous (Harzing and Sorge
2003). So common insights are rare: European MNCs, tend to focus on innovation measures (Borkowski
1999). Centralization tendencies appear to be weaker in European corporations than in US MNCs (Williams and van Triest
2009) and the use of expatriates seems common but to a lesser extent than in Japanese MNCs. European companies rather recruit and train local workforce (Jaussaud and Schaaper
2006; Pudelko and Tenzer
2013). 37 studies cover MNCs headquartered in Europe and investigate centralization (13, 35%) as well as PMS and incentives (17, 49%). While the introduction of management information systems is subject of seven European studies, this issue seems of minor importance for researchers in the US who contribute two case studies. Social control is investigated in 20 articles (54%) and appears more relevant in Europe than in the US. As no current study comparing MNCs in Europe is at hand, the effects of recent developments like the European Single Market or harmonization of legal standards are unclear.
Compared to European headquarters, Taiwanese and Japanese headquarters place a strong emphasis on standardizing operations and exert intense process control by establishing rules and monitoring procedures (Chang et al.
2009; Jaussaud and Schaaper
2006), confirming the results of Chow et al. (
1999), who found that Japanese and Taiwanese firms prefer high levels of process control, which, though, is even surpassed by US MNCs. Similarly to German MNCs, the focus on financial measures is weaker than in Anglo-Saxon countries (Borkowski
1999; Chung et al.
2006) with higher long term orientation (Borkowski
1999). Japanese MNCs strongly rely on expatriation for controlling foreign subsidiaries (Chung et al.
2006; Pudelko and Tenzer
2013; Schaaper et al.
2011). 23 articles investigate East Asian MNCs. with ten contributions (43%) on centralization tendencies. More than 60% of studies deal with expatriates which reflects the importance of this research subject in this region. PMS and incentives seem to be of minor interest (6 studies, 26%).
Although the
national culture of the headquarters is frequently suggested to influence MC (Harzing and Sorge
2003; Pudelko and Tenzer
2013), there are only few studies that explicitly investigate the influence of the headquarters’ national culture on control in foreign subsidiaries, mainly based on Hofstede’s (
2001) cultural dimensions. Culture appears to affect performance evaluation, e.g., the value of fairness in performance evaluation (Borkowski
1999) and the type of control that is exerted (Chang and Taylor
1999). Dossi and Patelli (
2010) found that countries with low power distance, uncertainty avoidance and a highly individualistic culture use PMS more interactively and include more non-financial indicators, such as customer-oriented measures. This finding, however, is inconsistent with findings on US MNCs which are characterized by low power distance and individualistic culture but low integration of non-financial figures in PMS (Borkowski
1999; Williams and van Triest
2009). PMS appear to have more influence on subsidiary decisions if headquarters are located in a country with high scores on individualism, femininity, equality, and tolerance for uncertainty (Dossi and Patelli
2008). Cost accounting methods exhibit strong future orientation in Japan, where long-term orientation prevails, compared to short-term oriented MNCs in the US (Al Chen et al.
1997). Depending on the home country, controls adapt to a varying extent to local characteristics of the host country which may also root in the differences in national cultures of the host and home countries (Chow et al.
1999). Most findings in this section derive from quantitative studies, although some date back to the 1990s with lacking confirmation in actual studies, like the importance of fairness in PMS and adaptation to host country cultures.
MNCs from countries with high
capital market orientation, e.g., the US and UK emphasize short-term financial indicators such as earnings per share to measure performance (Carr and Tomkins
1996; Coates et al.
1992). Capital market pressure prompts a focus on shareholder value and on financial indicators, which may conflict with other (non-financial) goals of the MNC (Kraus and Lind
2010; Seal
2001). Few studies from the US and Europe investigate the influence of capital market pressure on MC. Some of these findings date back to the 1990s. The importance of capital markets in Europe has changed considerably over the past 20 years (Kraus and Lind
2010), so findings might not be consistent over time. Moreover, quantitative evidence is lacking for this factor.
New developments in
information and communication technologies enable subsidiaries to access data worldwide and headquarters to monitor operations and performance in real-time (Finnegan and Ni Longaigh
2002; Williams and van Triest
2009). This virtual integration allows for MC centralization, as headquarters can implement coordination (Finnegan and Ni Longaigh
2002; Hyvönen et al.
2008). In addition, social control reduces as IT systems can monitor compliance with global strategies and rules (Williams and van Triest
2009). Only case studies on the introduction of information systems between 2002 and 2009 report effects of new technologies on MC.
Legal frameworks, and above all accounting and tax regulations, influence corporate control systems. Tax authorities increasingly restrict flexibility of transfer prices to limit tax-minimizing behavior of MNCs. In the past decade, tax compliance has been reported as dominating criterion for setting transfer pricing within MNCs thereby undermining business aspects (Cools et al.
2008; Cools and Slagmulder
2009; Plesner Rossing
2013). Tax legislation and tax-optimizing policies on the group level entail far-reaching implications for MC. Above all, PMSs have to be adapted (Cools et al.
2008; Cools and Slagmulder
2009). Otherwise, restricted accountability may limit the motivation for innovative behavior at subsidiaries (Cools et al.
2008) and lead to suboptimal economic decisions (Cools and Slagmulder
2009) Standardized transfer prices are proposed to enhance the use of external benchmarks, increase internal transparency and promote non-financial performance indicators to adjust performance evaluation (Cools et al.
2008). Moreover, corporate transfer pricing fosters centralization and formalization at the expense of flexibility (Cools et al.
2008; Cools and Slagmulder
2009; Plesner Rossing
2013). Tax compliance issues have been researched in case studies since 2008, indicating considerable impacts on centralization and PMS.
6.3 Relationships of subsidiaries within MNCs
Several factors shape the relationship of subsidiaries with headquarters as well as other units. For an overview see Table
7.
Table 7
Relationship of subsidiaries within MNCs
Cultural and geographical distance | 22 | Al-Husan and James ( 2003), Avison and Malaurent ( 2007), Beard and Al-Rai ( 1999), Coates et al. ( 1995), Crespo et al. (2014), Frucot and Shearon (1991), Giacobbe et al. (2016), Hassel (1991), Hassel and Cunningham (1996, 2004), Hoffjan et al. ( 2012), Jaussaud and Schaaper (2006), Keplinger et al. ( 2012), Lin (2014), Moilanen ( 2007, 2008), Neves and Bugalho ( 2008), Richards (2000), Roth and O’Donnell (1996), Schaaper et al. ( 2011), Sheu et al. ( 2004) and Wilkinson et al. (2008) |
Interdependence within MNC | 15 | Andersson and Forsgren (1996), Busco et al. ( 2008), Chung et al. (2000), Dong et al. (2008), Dossi and Patelli (2010), Du et al. (2013), Frow et al. ( 2005), Gencturk and Aulakh (1995), Harzing (2001), Harzing and Sorge (2003), Jaussaud and Schaaper (2006), Lin (2014), Martinez and Jarillo (1991), O’Donnell (2000) and Taylor ( 1999) |
Social relationships | 7 | Brenner and Ambos ( 2013), Dossi and Patelli (2008), Fernandez-Revuelta Perez and Robson ( 1999), Hyvönen et al. ( 2008), Masquefa ( 2008) and Moilanen ( 2007, 2008) |
Importance of subsidiary | 3 | Chang and Taylor (1999), Dossi and Patelli (2010) and Moilanen ( 2007) |
Cultural and geographical distance between headquarters and subsidiaries complicate communication at MNCs (Beard and Al-Rai
1999; Crespo et al.
2014; Hassel
1991) and affect various mechanisms of MC. Cultural distance leads to a diverging understanding of control mechanisms which may cause resistance to control systems (Hoffjan et al.
2012; Keplinger et al.
2012; Moilanen
2007,
2008). In addition, increased cultural distance is associated with lower performance (Lin
2014). Lacking familiarity with the local culture limits the ability to exert control over foreign activities (Giacobbe et al.
2016; Paik and Sohn
2004) and impedes the implementation of management information systems (Avison and Malaurent
2007; Sheu et al.
2004). Low cultural distance enhances trust in a subsidiary’s management, while high cultural distance intensifies controls (Moilanen
2008; Richards
2000). To incorporate the respective culture in the evaluation of foreign managers, MNCs use different incentive schemes for foreign and home operations (Coates et al.
1995; Roth and O’Donnell
1996) whereby the incentive proportion increases with cultural distance (Roth and O’Donnell
1996). Geographically dispersed units are predominantly controlled with financial performance measures—even in dynamic environments—as the use of alternative measures would be inefficient for distant subsidiaries (Hassel
1991). In countries with small cultural distance to headquarters, budgetary control seems effective as common culture motivates subsidiaries to meet budgets. For more distant units, it takes extensive communication and participation in the budget process to align these subsidiaries with corporate goals (Hassel and Cunningham
2004). Training serves as a means to narrow the gap between headquarters and foreign units (Al-Husan and James
2003; Moilanen
2007; Schaaper et al.
2011). Cultural distance is positively related to the delegation of expatriates, whereby the importance of expatriates is higher for younger subsidiaries and diminishes over time as the MNC (Moilanen
2008; Wilkinson et al.
2008). In contrast to cultural distance, geographical distance seems to impair only individual control mechanisms, like real-time communication (Sheu et al.
2004) or the willingness of managers to go abroad (Schaaper et al.
2011). Insights on the use of financial performance measures and incentives related to cultural distance date back to the 1990s but lack current findings. The majority of studies (13 out of 21) conducted since 2003 explore the introduction of control systems and social control mechanisms to overcome cultural distance between business units. Eleven studies investigate cultural distance for subsidiaries in emerging countries in Asia and Eastern Europe with Western headquarters, another five studies compare Western with East Asian MNCs and six explore cultural distance within Western countries. While quantitative studies (10) focus on impacts on output control like budgeting and reporting or the presence of expatriates, qualitative studies (12) explore a wide range of control mechanisms.
Organizational
interdependence within an MNC refers to the dependence of a foreign subsidiary’s results on other units within the organization (O’Donnell
2000). Interdependence increases with size and age of subsidiaries (Harzing and Sorge
2003). Highly integrated MNCs apply tight control mechanisms (Andersson and Forsgren
1996; Lin
2014), which is related to higher performance (Lin
2014). Process controls intensify with increasing integration (Chung et al.
2000; Gencturk and Aulakh
1995; Martinez and Jarillo
1991). This effect seems to be even stronger in terms of social control, which includes participation in teams, socialization and informal communication (Martinez and Jarillo
1991). High interdependence between headquarters and subsidiaries is associated with strong relationships between headquarters and subsidiary managers (Chung et al.
2000; O’Donnell
2000) particularly when knowledge exchange between business units is high (Chung et al.
2000). Moreover interdependence is linked with non-monetary incentives (O’Donnell
2000; Roth and O’Donnell
1996) that are either related to the managers’ career prospects or the subsidiary’s success (O’Donnell
2000). Frow et al. (
2005) highlight that interdependencies diminish controllability as managers depend on other units’ performances to achieve their budget targets. As a consequence, managers try to master this challenge by communicating informally and cooperating in teams. High interdependence between units draws attention to transfer prices between subsidiaries. Transfer prices that subsidiaries perceive as unfair, may fuel conflicts when local and global goals diverge (Busco et al.
2008). MNCs adapt their PMS to international interdependence by participating subsidiaries in the design of PMS and including non-financial indicators to consider effects that are beyond the control of the respective subsidiary (Dossi and Patelli
2010; Du et al.
2013). In case of subsidiary participation, the emphasis on non-financial indicators increases to allow for broader performance measurement (Dossi and Patelli
2010). The influence of a PMS on subsidiary decisions is higher, if subsidiaries co-designed the PMS and therefore measures are perceived as adequate (Dossi and Patelli
2008). Chung et al. (
2000) find that the effects on output control seem to depend on the type of interdependence. As product-related interdependencies increase, marketing and manufacturing measures gain importance, while financial controls do not change. The contribution of capital determines the level of subsidiary control (Chung et al.
2000; Dong et al.
2008; Taylor
1999). Higher capital contribution is related to tighter financial control and control by expatriate managers (Chung et al.
2000; Jaussaud and Schaaper
2006) and an emphasis on financial and marketing output control (Chung et al.
2000). Research findings on interdependence are broad, and cover various control mechanisms. MNCs with high interdependence appear to apply relatively tight process control (e.g., Chung et al.
2000; Martinez and Jarillo
1991). Social control mechanisms facilitate coordination between units in those MNCs (e.g., Frow et al.
2005; Martinez and Jarillo
1991). Interdependence has been studied throughout the whole observation period with qualitative as well as quantitative methods. Early studies investigate process and output control on an aggregated level, while later studies, in particular since 2005 focus on specific mechanisms like budgeting and PMS and accompanying formal and informal communication. Controllability issues caused by high interdependencies are reported in two case studies.
Social relationships enable the implementation of control mechanisms; in particular, the success of a group-wide launch of a new PMS depends on social networks that are built on trust (Dossi and Patelli
2008; Masquefa
2008). Networks, that are in some cases supported by expatriates, facilitate a smooth introduction of process control mechanisms (Brenner and Ambos
2013) as these ties help to reduce resistance to new systems and prevent conflicts (Dossi and Patelli
2008; Masquefa
2008). Special importance is attached to the partnering role of management accountants for the launch of such systems (Masquefa
2008; Moilanen
2007,
2008). Findings for this factor are based predominantly on qualitative studies in European subsidiaries and are therefore transferable to a limited extent only.
The
strategic importance of a subsidiary affects output control, which is tighter for subsidiaries with higher relevance within the MNC (Chang and Taylor
1999; Moilanen
2007). For more important subsidiaries, non-financial indicators are included in PMS (Dossi and Patelli
2010). Insights on MC related to strategic importance, however, are isolated.
6.4 Subsidiary characteristics
A broad range of subsidiary characteristics, as listed in Table
8, influences MC. 29 articles, that predominantly feature quantitative studies, explore factors like size, age or performance.
Table 8
Subsidiary characteristics
Size | 10 | Chang and Taylor (1999), Dossi and Patelli (2008, 2010), Du et al. (2015), Gencturk and Aulakh (1995), Harzing and Sorge (2003), Jaussaud and Schaaper (2006), Mahlendorf et al. (2012), Richards (2000) and Taylor ( 1999) |
Age | 9 | |
Form of establishment | 8 | Al-Husan and James ( 2003), Andersson and Forsgren (1996), Aulakh and Gencturk (2000), Du et al. ( 2015), Harzing (2001), Jaussaud and Schaaper (2006), Moilanen ( 2007) and Yu et al. (2006) |
Management | 7 | Du et al. (2015), Lovett et al. (2009), Lowe et al. ( 2000), Moilanen ( 2008), Mongiello and Harris (2006), Richards (2000) and Roth and O’Donnell (1996) |
Objectives | 4 | Cools and Slagmulder ( 2009), Lovett et al. (2009), Taylor (1999) and Williams and van Triest (2009) |
Business function | 4 | Jaussaud and Schaaper (2006), Lin (2014), Pudelko and Tenzer (2013) and Yu et al. (2006) |
Performance | 3 | Dossi and Patelli (2010), Lovett et al. (2009) and Richards (2000) |
The
size of a subsidiary relates positively to output control (Chang and Taylor
1999; Gencturk and Aulakh
1995). Headquarters rather link PMS with reward mechanisms at large subsidiaries to increase influence on decisions at these units (Dossi and Patelli
2008; Mahlendorf et al.
2012). For larger subsidiaries, non-financial indicators—in particular process indicators—are integrated in PMS to capture different aspects of performance (Dossi and Patelli
2010). Training and other social controls correlate positively with a subsidiary’s size (Jaussaud and Schaaper
2006), while the share of expatriates decreases with growing staff numbers (Harzing and Sorge
2003). Also, growing staff numbers raise the influence of headquarters on personnel management (Taylor
1999). In larger subsidiaries the board of directors engage more in coordinating activities to align them with corporate goals (Du et al.
2015). However, Richards (
2000) did not find significant effects on overall control. This might be due to the research design. Other studies focused on specific mechanisms of control, while Richards (
2000) investigated the extent of perceived overall control. Early studies focus on output control and expatriates, since 2008 the impact on PMS has been explored. No results for process controls have been reported.
The
age of a subsidiary influences the control that is exerted by the headquarters. As the experience of subsidiaries grows, the autonomy of the local management increases (Kranias
2000; Moilanen
2007; Yu et al.
2006) while process controls decrease (Yu et al.
2006) and means of control adapt to host country requirements (Dossi and Patelli
2008; Kranias
2000). Social control mechanisms like trainings or networks support the introduction of process and output control in early stages by creating trust and building legitimacy (Brenner and Ambos
2013; Moilanen
2007). In particular, the presence of expatriates is important for setting-up new subsidiaries in culturally distant regions and reduces with increasing age (Harzing and Sorge
2003; Moilanen
2008; Wilkinson et al.
2008). The role of expatriates seems to change over time to a more informal control via networks, particularly in relatively independent subsidiaries (Harzing
2001). At mature subsidiaries, management information systems ensure standard reporting lines (Brenner and Ambos
2013; Moilanen
2007). However, the PMS of the headquarters is more likely to compete with a local PMS that is in line with local needs (Dossi and Patelli
2008). Insights on the effects of a subsidiary’s age have been reported since the early 2000s with an emphasis on extent and combination of control mechanisms. As the establishment of a subsidiary’s control structures and local networks takes time, control mechanisms are adjusted to the development stage with intense monitoring at the beginning and looser process and output control to allow mature subsidiaries higher autonomy and localization (e.g., Brenner and Ambos
2013; Yu et al.
2006). Insights from qualitative studies are largely supported by quantitative surveys for emerging as well as industrialized countries. Qualitative studies report on social control mechanisms as trailblazers for other control mechanisms.
The
form of establishment describes whether the MNC builds its foreign operations from scratch as a green-field investment, acquires a company, or forms a joint venture together with a foreign partner. At wholly-owned foreign subsidiaries, MNCs apply control by staffing key management positions and expatriates, while training, formal regulations, and knowledge transfer appear common at joint ventures, particularly when the capital share is low (Jaussaud and Schaaper
2006). The influence of headquarters on subsidiary decisions is higher in case of wholly-owned subsidiaries than of joint ventures (Yu et al.
2006). In partly-owned subsidiaries, the board of directors is deeply involved in strategy development to safeguard corporate goals (Du et al.
2015). With green-field operations, reporting structures can be implemented from scratch according to their respective requirements (Moilanen
2007), whereas with acquisitions a higher effort is needed to integrate the subsidiary into the MNC (Andersson and Forsgren
1996; Moilanen
2007). In addition, the role of expatriates building formal and informal communication and networks is important to spread corporate values (Al-Husan and James
2003; Harzing
2001). Aulakh and Gencturk (
2000) found different effects of control mechanisms on wholly-owned subsidiaries and autonomous external distributors: Output controls induce negative effects on perceived compliance and performance of external agents. Social controls, on the other hand, have a positive effect on flexibility and performance of external partners as well as subsidiaries, although stronger in case of the latter. Process controls do not affect the economic performance of both, but lead to perception of higher compliance. Main findings on the form of establishment have been derived from a limited pool of quantitative studies since 2000. From an MC perspective, establishing a wholly-owned foreign subsidiary from scratch seems to facilitate control, as joint venture partners or an acquisitions’ history add complexity.
Characteristics of a subsidiary’s
management like experience or cultural background influence the level of control that is applied by headquarters. Unsurprisingly, MNCs concede more autonomy to experienced managers (Du et al.
2015; Moilanen
2008; Mongiello and Harris
2006). CEOs with longer tenure are controlled less by the subsidiary’s board of directors (Du et al.
2015). Managerial commitment seems to facilitate the implementation of corporate culture (Lowe et al.
2000). Incentives of senior managers increase with higher commitment, but corporate performance gains weight with lower commitment (Roth and O’Donnell
1996). The cultural background of managers appears to influence MC. Local managers in emerging countries are rather subject to tighter control than managers of Western countries (Lovett et al.
2009; Richards
2000), although sending expatriates to foreign countries seems to even tighten control (Richards
2000). Findings on this factor have been derived from qualitative as well as from quantitative studies since 2000. A relationship of autonomy level and the manager’s experience has been reported from European subsidiaries only.
Besides the overall strategy of the MNC, the
objective of a specific subsidiary affects the extent and focus, as well as the mechanisms of control. Subsidiaries serve different purposes within an MNC which is reflected in MC. MNCs seem to concede more autonomy to innovative subsidiaries to allow for the use of local resources (Cools and Slagmulder
2009; Williams and van Triest
2009); however, such subsidiaries tend to be subjected to high social control (Lovett et al.
2009). MNCs that aim to enter new markets accept lower levels of subsidiary control in order to gain access to new opportunities (Taylor
1999). Findings on this factor are isolated, which makes it difficult to deduce general statements.
Although control of specific
business functions is not the primary focus of this review, some articles contain such findings. Research activity at the subsidiary is related negatively to process control given that these activities are complex and other forms of control might be more suitable (Yu et al.
2006). Manufacturing subsidiaries can enhance performance if tightly controlled, as local responsiveness are not necessarily required (Lin
2014). Transferring expatriates (Pudelko and Tenzer
2013) and knowledge to subsidiaries complements other control mechanisms in production and technology (Jaussaud and Schaaper
2006; Pudelko and Tenzer
2013). In addition, Pudelko and Tenzer (
2013) found that control for finance and accounting as well as sales, marketing and human resource management is comprehensive. It seems that functions that are critical to success are controlled more tightly unless flexibility is required.
The
performance of a subsidiary is associated particularly with the extent and focus of control. Two studies on US MNCs found, that subsidiaries with relatively poor performance are subject to tighter control (Lovett et al.
2009; Richards
2000) and closer monitoring by expatriate managers (Richards
2000). While for profitable subsidiaries non-financial measures like personnel indicators are included in PMS, for low-performing subsidiaries the control focus lies on financial performance alone (Dossi and Patelli
2010). There are only occasional findings that suggest performance as influencing factor; however, the relevant quantitative studies provide consistent results—at least for Western MNCs.
6.5 Environment and local networks of subsidiaries
The environment of subsidiaries shapes the control system of foreign subsidiaries. 43 studies analyze various environmental factors as presented in Table
9.
Table 9
Environment and local networks of subsidiary
Culture, traditions | 13 | Avison and Malaurent ( 2007), Beard and Al-Rai ( 1999), Carr and Tomkins ( 1996), Chow et al. (1999), Dossi and Patelli (2008), Hoffjan et al. ( 2012), Keplinger et al. ( 2012), Lovett et al. (2009), Moilanen ( 2007), O’Connor et al. (2011), Sheu et al. ( 2004), Van der Stede (2003) and Williams and van Triest (2009) |
Environmental uncertainty | 13 | Abdallah and Alnamri (2015), Borkowski (1999), Chang et al. ( 2009), Dossi and Patelli (2010), Gencturk and Aulakh (1995), Giacobbe et al. (2016), Hassel (1991), Hassel and Cunningham (1996), Kihn (2007, 2008), Mahlendorf et al. (2012), Moilanen ( 2007) and Mongiello and Harris (2006) |
Market requirements | 12 | Al Chen et al. (1997), Al-Husan and James ( 2003), Busco et al. ( 2008), Carr and Tomkins ( 1996), Dossi and Patelli (2008), Gencturk and Aulakh (1995), Hoque and Chia ( 2012), Kihn (2008), Lowe et al. ( 2000), Lin (2014), Mongiello and Harris (2006) and O’Connor et al. (2011) |
Legal and political conditions | 10 | Avison and Malaurent ( 2007), Beard and Al-Rai ( 1999), Fernandez-Revuelta Perez and Robson ( 1999), Lowe et al. ( 2000), Masquefa ( 2008), Moilanen ( 2007, 2008), Schaaper et al. ( 2011), Sheu et al. ( 2004) and Taylor ( 1999) |
Local embeddedness | 7 | Andersson and Forsgren (1996), Harzing (2001), Lin (2014), Mahlendorf et al. (2012), Martinez and Jarillo (1991), Schaeffer et al. (2014) and Yu et al. (2006) |
Labor market and education | 5 | Carr and Tomkins ( 1996), Chang et al. ( 2009), Lowe et al. ( 2000), Moilanen ( 2007) and Sheu et al. ( 2004) |
Economy | 5 | |
Language | 3 | Avison and Malaurent ( 2007), Björkman and Piekkari (2009) and Sheu et al. ( 2004) |
The
national culture and business traditions of the host country affect MC particularly in terms of budgeting and budget-related incentives (Hoffjan et al.
2012; Van der Stede
2003). Subsidiaries in countries with high power distance and an uncertainty-avoiding culture implement comprehensive budgeting processes and tolerate more interference from headquarters (Van der Stede
2003). Budgeting and planning are common practices in Anglo-Saxon and German-speaking countries with high employee participation, while planning is considered less important in Russia (Keplinger et al.
2012; Moilanen
2007). Due to its perceived inflexibility, budgeting is also of lower relevance in France and financially oriented incentive systems may be less effective there (Hoffjan et al.
2012). Similarly, in China, budgeting plays a minor role and incentives are only weakly linked to budgets (O’Connor et al.
2011). Subsidiaries in countries with high individualism index are prone to implement a local PMS that competes with the headquarters’ PMS for influencing subsidiary decisions (Dossi and Patelli
2008). In some emerging countries, Western MC tools like BSC, despite being implemented for reporting matters, are not used for decision making by the subsidiary management (Moilanen
2007; O’Connor et al.
2011). Similarly, management information systems that are inconsistent with local business traditions lack acceptance in the host country (Avison and Malaurent
2007; Sheu et al.
2004). Managers in countries with uncertainty-avoiding culture prefer clear regulations and accept the centralization of decision making (Lovett et al.
2009; Williams and van Triest
2009). In Middle Eastern cultures social ties and trust outweigh written contracts in importance (Beard and Al-Rai
1999). Similarly, in Eastern Europe and Russia personal relationships are valued and personal communication supports formal reporting (Keplinger et al.
2012; Moilanen
2007). For the implementation of MC, a basic understanding of a subsidiary’s national culture is key. While Western cultures show a low tendency to avoid conflicts and generally accept criticism, Russian employees are more conflict averse (Keplinger et al.
2012) and for Chinese employees public criticism even means to lose their face (Avison and Malaurent
2007). These facts need to be taken into account when conflicts arise. Observations on culture and tradition derive from qualitative and quantitative studies including emerging countries like Mexico, China and Russia as well as Western countries. Insights on the importance of budgeting in specific countries (Hoffjan et al.
2012; Keplinger et al.
2012) as well as on communication and conflict aversion originate from qualitative studies (Avison and Malaurent
2007; Keplinger et al.
2012). Recent studies still report on the effects of host country culture and traditions, so this issue seems not to have disappeared with time. Main results relate to output control and the introduction of management information systems. Some control mechanisms appear to lack legitimacy in host countries and, therefore, may not lead to the desired results. Communication and social relationships between headquarters and subsidiaries could partly compensate for this shortfall.
With growing
environmental uncertainty the emphasis on financial measures (Giacobbe et al.
2016; Hassel
1991; Kihn
2007), as well as the importance of non-financial indicators, increases (Abdallah and Alnamri
2015; Dossi and Patelli
2010; Kihn
2007). The dynamic environment of a subsidiary requires adapting non-financial controls (Borkowski
1999; Kihn
2007) and asks for intensified communication between subsidiary and headquarters to ensure stable performance at the subsidiary (Hassel and Cunningham
1996; Moilanen
2007). Increasing complexity of PMS due to high dynamism lowers the acceptance of such measures (Hassel
1991; Mahlendorf et al.
2012) and diminishes their influence on subsidiary decisions (Mahlendorf et al.
2012). In a dynamic environment, output control is more difficult to apply as precise goals are hard to define (Gencturk and Aulakh
1995; Hassel and Cunningham
1996; Mongiello and Harris
2006). MNCs complement output control with process controls in response to environmental uncertainty (Brenner and Ambos
2013; Gencturk and Aulakh
1995; Kihn
2008). Currency fluctuations and inflation seem not to affect MNC controls on a large scale, as they are only mentioned in one case study (Moilanen
2007). Findings on environmental uncertainty are reported predominantly by quantitative studies over the whole investigation period. Although predictability of financial goals is limited, these measures are widely used to control subsidiaries in dynamic environments, however, frequently complemented with non-financial measures, process and social control. These findings appear to be consistent and stable over time.
Competitive
markets require sophisticated MC mechanisms. In such environments, monitoring activities seem more effective than controlling output to achieve higher performance (Gencturk and Aulakh
1995). High competition increases the importance of MC, as well as the pressure on cost efficiency (Al Chen et al.
1997; Al-Husan and James
2003; O’Connor et al.
2011). At subsidiaries in competitive markets, PMS has higher influence on subsidiary decisions (Dossi and Patelli
2008) and diverse measurement perspectives including non-financial indicators become increasingly important (Dossi and Patelli
2008; Hoque and Chia
2012; Kihn
2008). Markets that necessitate high product diversity challenge production as well as supervisory systems and increase the complexity of MC (Lowe et al.
2000). Adapting products and services to local market requirements demands a certain autonomy and seems incompatible with tight control and culture transfer from headquarters (Lin
2014). Requirements of local markets may contradict global strategy and profitability necessities, thus causing goal conflicts (Busco et al.
2008). This affects the PMS of subsidiaries and either leads to local adaptation of global MC systems e.g., by including indicators that match local requirements (Dossi and Patelli
2008; Mongiello and Harris
2006) or to subsidiaries that manage their local business while relying on their own measures and systems, which maintains goal conflicts (Busco et al.
2008; Dossi and Patelli
2008) and lowers the influence of headquarters on subsidiaries (Dossi and Patelli
2008). Since 2006 the influence of market requirements on PMS has been a major research interest, indicating that PMS needs to serve both, headquarters and subsidiary needs to be of use for decision making. Findings from qualitative studies match those from quantitative studies.
Political and legal conditions influence MCSs. Entering transitional markets such as China may come along with ownership and control restrictions (Taylor
1999) although a recent study claims that these restrictions have diminished at least in China (Schaaper et al.
2011). Moreover, applicable laws may change unexpectedly in emerging countries (Beard and Al-Rai
1999; Moilanen
2008). Political influence is not a phenomenon limited to emerging countries, however; a case in Europe illustrates that political influence in form of subsidies provided by the state and the EU for an otherwise unprofitable subsidiary led to unrealistic budgeting processes (Fernandez-Revuelta Perez and Robson
1999). Strong influence of trade unions in the UK demands that MC needs to comply with agreed procedures (Lowe et al.
2000). In addition, the deregulation of industries creates the demand to implement PMS in previously protected sectors (Masquefa
2008). Diverging legal requirements may complicate the launch of a global management information system as it has to meet the legal regulations of all countries involved, which is challenging even within Europe (Moilanen
2007,
2008; Sheu et al.
2004). Different legal backgrounds may lead to localized solutions (Avison and Malaurent
2007; Sheu et al.
2004) and, in the worst case, to parallel systems with double entry procedures (Avison and Malaurent
2007). Contributions on legal and political frameworks derive from case studies, which suggest that unstable legal conditions and the diverging legal frameworks of the involved countries seem to complicate the introduction of MCSs.
Local embeddedness is characterized by the interactions of a subsidiary with its local business network and environment. High local embeddedness diminishes the control of headquarters as perceived by the subsidiary and may impede the influence of headquarters (Andersson and Forsgren
1996). However, locally embedded firms operate largely autonomously and seem not to require much coordination (Lin
2014; Martinez and Jarillo
1991). However, expatriates appear to be an important coordination mechanism in locally embedded subsidiaries (Harzing
2001). When a subsidiary establishes links with local firms or local governments in emerging countries, headquarters reduces the extent of close monitoring and influence on subsidiary decisions (Yu et al.
2006). PMS strongly influence subsidiary decisions when their local embeddedness is high (Mahlendorf et al.
2012). However, the interactive use of PMS at locally well-connected subsidiaries weakens performance, as it seems to tie resources in internal discussions that could be used more effectively in local relationships (Schaeffer et al.
2014). Observations on local interactions of foreign subsidiaries have been reported in quantitative papers over the whole investigation period. To sum up, locally embedded subsidiaries require a certain autonomy to react to the local environment.
Labor markets, in particular, a country’s availability of high-skilled staff and wage levels affect MC. High wages in European countries require strategic investments to secure competitive advantages through innovation (Carr and Tomkins
1996) or encourage foreign MNCs to search for alternatives in form of short-term contracts, that require tight control (Chang et al.
2009). A well-trained workforce facilitates the implementation of supervisory systems (Lowe et al.
2000), the launch of management information systems (Sheu et al.
2004) and simplifies the alignment of a foreign subsidiary with Western corporate culture (Moilanen
2007). A lack of skilled workforce delays training programs and may result in having to outsource tasks (Sheu et al.
2004). Findings on this factor are based on qualitative studies, which suggest that the availability of well-educated staff simplifies the control of foreign subsidiaries.
Economic conditions in form of crisis situations or the economic stage of a country shape MC. After the economic crisis in 2009, Western MNCs centralized MC and expatriates at foreign subsidiaries were widely replaced by local managers and additional trainings (Schaaper et al.
2011). In emerging economies reporting standards may differ from requirements in industrial countries. MNCs need to ensure a certain standard for reliable reporting and therefore put some effort into informal relationships and operational control through supervision (Moilanen
2007,
2008). However, commitment of managers may be high as a job at an MNC appears to be desirable in emerging countries (Lowe et al.
2000). Economic environment is investigated in the context of legal and political conditions as well as of uncertainty and has been explored by predominantly qualitative studies with isolated results.
Subsidiaries with low command of the
language spoken at headquarters face more centralized and process control than those at countries with higher language competence (Björkman and Piekkari
2009). Particularly the launch of management information systems is complicated if language command is weak at subsidiaries, which hinders communication and comprehending instructions (Avison and Malaurent
2007). Using information systems in the group language, not in the local language increases employee resistance to the new system and requires additional training and other local resources (Avison and Malaurent
2007; Sheu et al.
2004). Findings on this factor are scarce with limited generalizability.