Management Practices of Thai Silk Product

Thai silk is one of Thailand’s most well-known products, which is considered as the best silk in the world. It is famous for its bearing uniqueness features, beautiful designs, bright colors and elegant quality. Silk weaving is a long-established folk craft passed down from generation to generation that resembles the region’s cultural heritage. It pays an important role to the foundation of Thai local economy for centuries.Thai products produced by local communities using indigenous skills and craftsmanship combined with available natural resources and raw materials. However, it is widely accepted that there exists a managerial gap in many small or micro-sized enterprise, many activities may not be enough to make those products are sustainable. Understanding the key issues affected Thai silk entire chain is an important step to improve the competitiveness of those products. In this paper, case studies are therefore conducted, as part of a research project to examine the current stage. The SCOR model is employed to identify challenges and pinpoint weaknesses in management practices also in what processes have an effect on inefficiency within the supply chain before radical suggestions improvements. This paper intends to report two case studies of Thai silk products and concludes with a summary of key issues that are raised in the fieldwork. Finally, conclusions and recommendations for further development of the main study are also provided in the paper.