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Published in:
Pervasive Advertising Read chapter Read first chapter

2011 | OriginalPaper | Chapter

9. Managing Advertising Context

Authors : Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen

Published in: Pervasive Advertising

Publisher: Springer London

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Abstract

This technological chapter provides an overview of how real-world knowledge and context information can be integrated in pervasive advertising applications. Often developers of such applications integrate sensing technologies directly into their application. This has two consequences. First, developers need to learn how to interface, use and manage potentially distributed sensors for each individual sensing technology. Second, applications are hard to evolve, e.g. when a better sensing technology is available, the application must be modified so that it can interface with the new technology. As a solution to this problem we describe a methodology that facilitates the integration of sensing technologies and provides an overview of context management tools that are suitable for pervasive advertising applications. The presented methodology is extracted from previous research in context-aware systems and our own research in pervasive advertising. For a case study based on our Context Management Framework (CMF) we describe an application using public digital displays. We illustrate how the methodology can be applied for more effective development of pervasive advertising applications.

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previous chapter Conceptualizing Context for Pervasive Advertising
next chapter Social Networks in Pervasive Advertising and Shopping
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Metadata
Title
Managing Advertising Context
Authors
Martin Strohbach
Martin Bauer
Miquel Martin
Benjamin Hebgen
Copyright Year
2011
Publisher
Springer London
Book
Pervasive Advertising

Print ISBN: 978-0-85729-351-0

Electronic ISBN: 978-0-85729-352-7

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-0-85729-352-7_9