2022 | Book
Managing Digital Transformation
Evidence from Hidden Champions and Measurement Approaches
Author: Daniel Wittenstein
Publisher: Springer Fachmedien Wiesbaden
Book Series : Innovation und Entrepreneurship
2022 | Book
Author: Daniel Wittenstein
Publisher: Springer Fachmedien Wiesbaden
Book Series : Innovation und Entrepreneurship
The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.