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2020 | OriginalPaper | Chapter

Market Launch of Smart Services

Authors : Tobias Leiting, Maximilian Schacht, Jana Frank

Published in: Smart Service Management

Publisher: Springer International Publishing

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Abstract

This chapter addresses the market launch and sales of smart services. It opens with an introduction of the new challenges that the market launch of smart services creates for companies. Then follows the discussion of a four-phase approach to the market launch of smart services. Subsequently, successful practices are presented for this approach along eight design fields of the market launch.

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Title: Market Launch of Smart Services
Authors: Tobias Leiting
Maximilian Schacht
Jana Frank
Publisher: Springer International Publishing
Book: Smart Service Management
Print ISBN: 978-3-030-58181-7

Electronic ISBN: 978-3-030-58182-4

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-58182-4_8

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