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Sense of Presence and Cybersickness While Cycling in Virtual Environments: Their Contribution to Subjective Experience Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Market Study of Durable Consumer Products in Multi-user Virtual Environments

Authors : Washington X. Quevedo, Olga J. Benavides, Verónica A. Rocha, Cristian M. Gallardo, Aldrin G. Acosta, Julio C. Tapia, Víctor H. Andaluz

Published in: Augmented Reality, Virtual Reality, and Computer Graphics

Publisher: Springer International Publishing

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Abstract

This article describes an analysis of the demand of a product or service through virtual environments to measure the acceptance of it in consumers. The developed system consists of a virtual reality environment, which involves both designers in the characterization of the prototype and users in measuring the acceptability of the product in the market, in order to optimize human and economic resources for the company. The developed application considers a multi-user system where a user should enter at the beginning of the application inviting a certain number of people to participate in the analysis of the prototype of the product and make the changes that are considered convenient. Modification options allow users to interact simultaneously with the product, creating different models. The interaction of users subject to testing, contributes to the measurement of the acceptability of the characteristics of the product through manipulation and observation in virtual environments.

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Metadata
Title
Market Study of Durable Consumer Products in Multi-user Virtual Environments
Authors
Washington X. Quevedo
Olga J. Benavides
Verónica A. Rocha
Cristian M. Gallardo
Aldrin G. Acosta
Julio C. Tapia
Víctor H. Andaluz
Copyright Year
2018
Book
Augmented Reality, Virtual Reality, and Computer Graphics

Print ISBN: 978-3-319-95269-7

Electronic ISBN: 978-3-319-95270-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-95270-3_6

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