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Examining a Ititudes and Purchase Intentions of Students Towards Environmentally Safe Products Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

Authors : Erdener Kaynak, Orsay Kucukemiroglu

Published in: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.

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Metadata
Title
Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers
Authors
Erdener Kaynak
Orsay Kucukemiroglu
Copyright Year
2015
Book
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-13158-0

Electronic ISBN: 978-3-319-13159-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-13159-7_40