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Contradiction of Clusters Taxation in Russia: Taxes as Barriers and Stimuli for Clustering Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Marketing Aspects of Cluster Management in Retailing Sector

Authors : Vladislav I. Ostrovskiy, Maria A. Troyanskaya, Svetlana V. Shustova, Raisa A. Shchinova

Published in: Integration and Clustering for Sustainable Economic Growth

Publisher: Springer International Publishing

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Abstract

The article is devoted to study of marketing aspects of cluster management in retailing sector. The study was performed within the concept of marketing, concept enterprise management, concept of entrepreneurial activities, and concept of clustering of economy and contributes into their development. The author studied statistics and determined the role of clusters in retail business in development of economy of modern Russia, substantiated the importance of marketing component in provision of successful cluster management in retail business, and developed the “marketing mix” model for management of clusters in retail business. As a result of the research, it is possible to conclude that marketing aspects play a very important role in provision of competitiveness of cluster in retail business under the conditions of globalization and integration; the author offers recommendations for maximization of effectiveness of use of marketing instrumentarium of cluster management in retail business.

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Metadata
Title
Marketing Aspects of Cluster Management in Retailing Sector
Authors
Vladislav I. Ostrovskiy
Maria A. Troyanskaya
Svetlana V. Shustova
Raisa A. Shchinova
Copyright Year
2017
Book
Integration and Clustering for Sustainable Economic Growth

Print ISBN: 978-3-319-45461-0

Electronic ISBN: 978-3-319-45462-7

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-45462-7_9