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A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Marketing Elements for Designing of the Integral Tourist Product-Colima

Authors : Irma Magaña Carrillo, Carmen Padín Fabeiro, Vicente A. Jiménez Olivera

Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Publisher: Springer International Publishing

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This research Project titled: The proposal of an innovative tourist destination: The Case of the State of Colima, Mexico, presents, in general terms, a proposal for the designing and constructing of an integral tourist destination model for the state of Colima. It is expected that said model allow for the unification of the existing micro destinations of the state and thus giving the state a more integrated tourist image.

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Metadata
Title
Marketing Elements for Designing of the Integral Tourist Product-Colima
Authors
Irma Magaña Carrillo
Carmen Padín Fabeiro
Vicente A. Jiménez Olivera
Copyright Year
2015
Publisher
Springer International Publishing
Book
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Print ISBN: 978-3-319-10911-4

Electronic ISBN: 978-3-319-10912-1

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-10912-1_93