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Published in:
2010 | OriginalPaper | Chapter
Marketing in the process of transformation. A Polish case.
Authors : Roman Glowacki, Grzegorz Karasiewicz
Published in: Innovation und Internationalisierung
Publisher: Gabler
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The beginning of the transformation process in Poland in 1989 produced many challenges. There were many serious threats (barriers). First of all the existing command management system with its organizational structure was not fitted in any way to market economy requirements. That management system in 1989 left its market structure totally monopolized before.