Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Product Modification Strategies Used by Food Companies for Fast Entry into New Geographic Segments Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Marketing of Free Trade Zones (Ftzs) - A Comparison of FTZs in Developed vs Developing Countries

Authors : A. Meidan, A Al-Sanie, F A Fretwell-Downing

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

The objective of this study is to investigate the key marketing variables that discriminate between FTZ (Free Trade Zones) operations in developed versus developing countries. The discrimination between these two FTZs groupings was based upon a set of 40 variables related to the marketing concept, representing three key dimensions: (a) satisfying the industrial buyer needs (20 variables), (b) achieving the organisational goals (10 variables), and (c) integrating marketing functions (10 variables).

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Exports in the Globalization Strategies of Korean, Japanese and U.S. Firms – An Interactive Analysis
next chapter The World Trading System After the Gatt Uruguay Round
Metadata
Title
Marketing of Free Trade Zones (Ftzs) - A Comparison of FTZs in Developed vs Developing Countries
Authors
A. Meidan
A Al-Sanie
F A Fretwell-Downing
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_48