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Digital Marketing Fundamentals Read chapter Read first chapter

2024 | OriginalPaper | Chapter

4. Marketing Technologies (Martechs)

Authors : Hashem Aghazadeh, Mozhde Khoshnevis

Published in: Digital Marketing Technologies

Publisher: Springer Nature Singapore

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Abstract

In this chapter, we will introduce some important emerging technologies which can be applied in marketing and can help gaining competitive advantage. Second, we will define marketing technology and describe its 4Ps as necessary elements which help marketing technologies to be realized practically. Then, we will relate marketing technologies with marketing generations and explain their applications in the latest generations. Finally, we will discuss the application of marketing technologies for special circumstances, especially the COVID-19.

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previous chapter Digital Marketing Implementation and Practice
next chapter Main Martechs in Brief
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Metadata
Title
Marketing Technologies (Martechs)
Authors
Hashem Aghazadeh
Mozhde Khoshnevis
Copyright Year
2024
Publisher
Springer Nature Singapore
Book
Digital Marketing Technologies

Print ISBN: 978-981-9706-06-8

Electronic ISBN: 978-981-9706-07-5

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-981-97-0607-5_4