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Published in:
2020 | OriginalPaper | Chapter
2. Masaya Suzuki: Management Through “Itoku-shori”, Aiming for a Sustainable Society
Authors : Masaatsu Takehara, Naoya Hasegawa
Published in: Sustainable Management of Japanese Entrepreneurs in Pre-War Period from the Perspective of SDGs and ESG
Publisher: Springer Singapore
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Abstract
Masaya Suzuki served as the CEO of Sumitomo Zaibatsu as the successor of Teigo Iba. Suzuki inherited the spirit of Iba and realized (1) complete resolution of the smoke pollution problem at the Besshi copper mine, (2) penetration of corporate philosophy into the organization, (3) diversification of business, and (4) modernization of the organization. Suzuki pursued a business that benefited society, never pursuing quick profit. He also urged executives and employees to fulfil moral responsibility in order to gain trust from society and made it clear that Sumitomo would abolish a business that did not lead to fulfilling its moral responsibility. The efforts led by Suzuki to solve social issues have grown into big businesses. The production of chemical fertilizers developed as a measure against smoke pollution has evolved into Sumitomo Chemical, and the forestry business developed to protect the environment led to Sumitomo Forestry.