2018 | OriginalPaper | Chapter
Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract
Authors : José Marcos Carvalho de Mesquita, Gegory Kivenzor, Natalia Corradi Franco
Published in: Back to the Future: Using Marketing Basics to Provide Customer Value
Publisher: Springer International Publishing
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Abstract
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A much higher rate of socioeconomic changes
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Relative cultural importance of the public consumption of premium and luxury brands
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Greater degree of consumer happiness derived from the access to and possession of luxuries
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Limited prior consumption experience