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2015 | OriginalPaper | Chapter

Materials Recycling is a Marketing Problem

Author : Donald A. Fuller

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This article examines the special case of materials recycling and places it in the context of the traditional marketing process as well as the broader concept of resource recovery. Several currently operating materials recycling systems are examined for their marketing implications.

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Metadata
Title
Materials Recycling is a Marketing Problem
Author
Donald A. Fuller
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_93