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Published in:
2010 | OriginalPaper | Chapter
Measuring Attention Intensity to Web Pages Based on Specificity of Social Tags
Authors : Takayuki Yumoto, Kazutoshi Sumiya
Published in: Database Systems for Advanced Applications
Publisher: Springer Berlin Heidelberg
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Social bookmarks are used to find Web pages drawing much attention. However, tendency of pages to collect bookmarks is different by their topic. Therefore, the number of bookmarks can be used to know attention intensity to pages but it cannot be used as the metric of the intensity itself. We define the relative quantity of social bookmarks (RQS) for measuring the attention intensity to a Web page. The RQS is calculated using the number of social bookmarks of related pages. Related pages are found using similarity based on specificity of social tags. We define two types of specificity, local specificity, which is the specificity for a user, and global, which is the specificity common in a social bookmark service.